Communication is one of the cornerstones of business. You can’t have a successful relationship with a client without clear and effective sharing of information. Just like your brain being unable to tell your arm what to do, there may be signs of life, but nothing gets done and frustration results.
Are you having communication problems with any of your clients? Here are some basics that you can review:
Early on in a business relationship, you typically communicate with clients on a regular basis. Things might slow down a bit as that partnership continues because, by then, you know each other and have a good idea of what to expect from your relationship. However, you should never just stop communicating. Doing so invites trouble and misunderstandings.
Keep It Friendly and Professional
It is important to be professional in a business relationship. However, things can go more smoothly if you are also friendly. Do not cross any boundaries that might make things inappropriate, but take the time to know everyone’s names, and remember things about them so you can easily have a conversation that is more than just talking shop. If you do that for them, they are more likely to do the same for you.
That sort of human connection can make all of the difference if you are competing with another firm for business. People appreciate being treated well and they remember it.
Use the Right Tools
There are many ways to communicate with clients, but they should not be used interchangeably. News of great importance should always be communicated in person, if at all possible. If not, then by telephone. Do not email or text major developments to your client as that shows a lack of respect and care.
Make Sure to Follow-Up
Another way to lose a client’s faith is to not follow-up or be very slow at it. No matter how busy you are, always answer their questions and be available for any more they might have.